In this particular commercial the car accident would be enough to scare drivers into not driving under the influence but also other appeals to fear like the reference to Ken being in jail or Barbie being ugly with only one eye would also help to deter younger kids from drinking and driving because those consequences are probably not options they would want to experience. Barbie also uses an appeal to vanity with her statement about how she looks after her accident. This can be helpful in appealing to younger girls because throughout adolescence a females looks are a big deal.
Saturday, July 24, 2010
Appeal to Fear
On page 195 Exercise #3 is to find an advertisement that uses an appeal to fear. The advertisement that I have found is of a campaign started by mothers against drunk driving. In many of their commercials they use an appeal to fear because this is a very affective way to draw the attention of many people.
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WOW I have never seem this before! Its really extreme! I am so glad that you found this and brought it to our attention. I guess the theme this week is fear. And part of me believes that it should be. Fear can be used in so many ways. Take a look at this for example, who would think of putting Barbie in a commercial about drunk driving that is meant to scare kids away from it! This is soo grate I just cant get over it! It makes me wonder what was going through a moms head when the show this to their kids? Thank you for showing it to me!
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