Many people use appeals to emotion in order to provoke a certain action or reaction. These types of appeals are used very often and most frequently in advertisements or campaigns. For example in regards to the debate on abortion, those that are pro-life argue that abortion is murder. By saying that abortion is murder, those that are pro-life are compelled to think about abortion in this manner as well. By just thinking about the fact that abortion could be murder, many people might actually change their position on the issue.
A more general example would be:
If you drink Jamba Juice everyday, you will be healthy; but only those who want to be healthy will drink it.
This example is an appeal to emotion in that it is actually appealing to a person's health. Any normal person would want to be healthy so by reading this claim, they might actually begin to drink Jamba Juice more often in order to preserve their health.
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